WHAT IS A VISUAL IDENTITY PROJECT?
It is the set of varied graphic elements that form an organized visual system for a company, a service, a product, an event or even a person. The visual identity is usually composed of color pallete, typography, support graphics, shapes and the logo and all its variations. In addition, it can be applied and deployed in different types of media and platforms: printed materials, social networks, decoration and advertising campaigns.

WHY INVEST IN A VISUAL IDENTITY FOR MY BUSINESS?
Visual identity adds value to any company, helping to position it strategically. Through it, you can communicate and different messages without necessarily using words. Visual identity generates credibility and differentiates your company from competitors, especially those who do not invest in design. A Visual Identity project creates an unique and original visual universe, with meaning, making it easy for your company to occupy a place in the minds of customers and consumers.

WHAT IS THE DIFFERENCE BETWEN A LOGO AND A VISUAL IDENTITY PROJECT?
The logo is just one piece of the Visual Identity. Typography, colors, graphic support elements, shapes, textures, icons, patterns and many other graphic elements usually make up the visual identity of a company, service or person.

I NEED A NAME FOR MY BUSINESS. DO YOU ALSO CREATE IT?
I've worked on several Naming projects. However, today my time is focused on the development of Visual Identity projects. However, if you really need an strategic name for your business, we can talk.

HOW LONG IT TAKES TO DEVELOP A VISUAL IDENTITY PROJECT?
Usually, it takes me around 30 days to deliver the project from start to finish. In case you are urgent to receive the project, we can negotiate without problems. The presentation is sent by email or we can schedule a videocall to present you all the creative thinking behine the project..

WHAT DO I RECEIVE WHEN THE PROJECT IS FINISHED? 
You receive all the files that were created, as agreed in the approved proposal, in the following formats: Adobe Illustrator, EPS, JPG and PNG; printed material ready to be printed; mockup images showed in the project; fonts; project presentation.

DO YOU DELIVER PRINTED MATERIAL?

Not. I deliver the finished and prepared files for you to take to a printing company of your choice so that you can negotiate directly. But if you live in Brazil and need all the material printed, please let me know.

HOW DOES THE PAYMENT WORK?
Payment can be made by bank transfer or PayPal.
50% at the beginning of the project and the rest when the project is finished.


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