BRAND — BC FITWEAR LINE OF BUSINESS — FITNESS FASHION SCOPE — BRANDING LOCATION — VITÓRIA, BRAZIL RELEASE — 2022 BC Fitwear is a brand that is entering the fitness fashion market, producing high performance clothes for the female audience, with plans to expand also for the male audience. The objective of the project was to develop a brand and a visual identity that would convey energy, movement, modernity and youthfulness. All elements of the visual identity were strategically designed in this way, from the logo, through colors, typography and graphics.
